Artist Spotlight: Luke Lucas, typographer

http://www.lukelucas.com/

Who is Luke Lucas? I'm a freelance creative, art director, illustrator, designer and typographer living on the northern beaches of Sydney, Australia. What's with all the type stuff? I love that the same word, passage or even letter can be treated in bunch of different ways and embody entirely different meanings... That and through subtleties like a slight shift in line weight, the elongation of a tail or the arc you use, a letter can go from contemporary to traditional or happy to sad in a single stroke...